GreenShield underwent a brand refresh in 2022, creating the need for all social media profiles to be updated. Through this assignment, I had the opportunity to re-brand GreenShield’s LinkedIn, FaceBook, Twitter, YouTube, Glassdoor, Indeed and Google Business channels with one cohesive and bilingual design at an enterprise-wide scale.

To further build GreenShield’s employee advocacy, I created a series of additional LinkedIn banners for employees to utilize if desired. The employee banners were created in both English and French, and also gave employees the opporunity to showcase each of GreenShield’s unique lines of business — GreenShield Insurance, GreenShield Administration, GreenShield Health, and GreenShield Cares.